From Zero to Shero – A case study on Serwaa Abass

Serwaa Abass is a seamstress in Bogoso, in the Prestea Huni-Valley Municipality. With little prior knowledge on financial management, her business was struggling to survive, despite her having more than ten years of experience. After attending WAGES training, she now maintains business records, saves money and is continuously building positive relationships with her customers and apprentices. With her savings, she purchased a knitting machine for her business, which in turn has reduced her time and cost of sending her knitting elsewhere. The knitting machine also brings in additional income, since other tailors and seamstresses now bring their knitting to her shop.