Advancing Specialized Skills for Economic Transformation (ASSET): A five-year project implemented by the World University Service of Canada (WUSC) and is funded by Global Affairs Canada (GAC). The project aims to increase income potential through enhanced skills and national recognition of the value of the trades and technologies sector and respect for the technical skills of trades’ people. ASSET has three primary outcomes aimed at: stakeholder development and management; high quality employment based training; and social marketing and communications.